New research from eMarketer tells us something important about advertising: keep it interesting, and people will be interested in your product.
The eMarketer research, which came out last week, indicated that almost a third of adults under the age of 35 are blocking ads across platforms. Even though some ads were seen as relevant– social and retargeting got the highest marks– increasingly you’re not going to reach these folks with an outdated view of display.
The answer is that everything old is new again. The most popular way to reach the under-35 audience is interesting, free content. The best radio commercials or newspaper ads were just that.
David Ogilvy teaches us from the past:
And let’s be just a hair more selective about the data collection thing, shall we?